Scrolling through my fitness-heavy Instagram feed, I sometimes see “motivational” quotes like these:
“Never miss a Monday!”
“No excuses… work out at home using a throw pillow and a can of soup!”
“The meal plan you need to finally lose those 10 pounds”
This kind of “get your shit together” inspo has never worked for me. I guess it’s working for somebody, or these businesses would be failing, but it has the opposite effect on me.
When you tell me, “no excuses,” I feel defensive.
When you tell me, “never miss a Monday,” I want to tell you that you don’t know how my body feels.
When you tell me that something is wrong with my body, my life, my way of living, I am angry not just for myself but for all of the other people who don’t conform with that sales pitch.
And yet, I’m a fitness professional, and I have services to sell, too. I’m just not going to market to anyone’s fears or insecurities. Maybe I won’t ever be as successful as the fear-based “no pain, no gain” instacelebrities, but I’m okay with that.
My marketing strategy is simple– I talk to you the way I want to be talked to.
Let’s give ourselves permission.
- take care of your body, mind and spirit in whatever way you think is best
- remember that accessibility to health and wellness services is a privilege
- think critically about what you’re reading and watching
- ask questions about things that don’t make sense
- unfollow accounts that make you feel guilty, shameful, or less-than
- know that you and only you are the expert on your lived experience
- try new things and see how they feel
- learn for yourself what works best for you
- find movement practices that feel good to you
- find ways to enjoy life in the body you have
- stick to disciplines that improve the quality of your life
- take a rest day/week/month when you need one
- change your mind as often as you need to. we’re allowed to grow
- disagree with popular culture
- know that food can nourish your body, but also your heart & soul too; it’s okay to eat what you’re craving
- all bodies are equally valuable, regardless of health or outer appearance
- trust your intuition
- ask for help when you need it
- connect with and learn from people that resonate with you
- seek teachers and coaches that you like, trust and believe in
- find what inspires you from within, and
- be fiercely loyal to what matters most
- share messages that speak to your heart/soul/spirit
- do your best and let that be enough
How would it feel for you to give yourself this permission? What else would you add to the list?